Social Media Advertising (SMA) means advertising via social media. Having ads that appear on Facebook, Twitter, LinkedIn, YouTube and other social media sites that are promoting any brand, product or service. These ads are served by social media advertising platforms where advertisers pay money for showing their ads on social media network pages which are based on various payment models.
Social Media Advertising (SMA) = Activities That Bring Paid Traffic From Social Media (SMA) + All Other Online Display Advertising Channels
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